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December 16, 2005

The Look Machine PWNs the internet

We have been having trouble recently with something called bandwidth leaching. Basically, that is when people do an image search, steal pictures from our site, and put them on their site. The problem with this is that people leave the pictures on our server so all of their traffic and all of the bandwidth they use counts against us! The worst part is that when you view one of these leach sites, you would never the difference. It just looks like a normal picture on a web site, so all of that traffic was doing NOTHING good for us. We have been getting thousands and thousands of these kinds of hits per day and that was beginning to adversely affect our site. It was time to put the smack down. The smack came in the form of the pretty little picture below.


With the help of our friend Joe (the code master) from Elany Arts, and the kind people at Ask Meta Filter we wrote a little piece of HTML code called an image redirect for our site. Basically, what this does is redirect every one of those leaching links to the "official fanclub member" picture above. The result was that we instantaneously had thousands of sites hosting our banner and claiming to be a part of our fanclub. It is hilarious. It is so seamlessly incorporated into these sites, it looks intentional.

Here are a few examples of the beauty in action:

1. Remember the "Happy Birthday" post I wrote back in the summer for Poncho? Well people have been linking to that birthday cake by the thousands. it seems that every time somebody wants to wish their cyber-pal a happy b-day on their myspace site or on their blog, they just take advantage of our server space and use that picture. Well, thanks to our fancy redirect, there are now thousands of people giving out "Official Look Machine Fanclub Member" birthday cards. I especially love the one below. It looks like the author just loves us so much that they thought they would wish their mom a happy birthday with a picture of... yours truly.

2. Remember when Shane posted that picture of the squirrel with the machine gun? Well people keep finding that in the search engines and then linking to it and leaching our bandwidth. This guy below posted it as his "pic of the week" but now it just looks like he is a HUGE Look Machine fan and he is so proud of it that he posts it as his picture of the week.

3. I have no idea what this guy was saying, but now we are his new favorite American band!

There are thousands of these online now and it has been bringing us tremendous joy. I think it is only a matter of time, however, until some hapless person who doesn't know what they did gets extremely mad and writes us a nasty letter accusing us of hacking their site. If that happens, I will take great joy in reminding them that they brought it on their own head. That's what you get for being a thief. You really can turn any situation into something good... like free advertising.

Posted by collin on December 16, 2005 02:28 PM


Crueler webmasters redirect image leachers towards nasty pictures or such things. So really this was rather nice of us, and REALLY FUNNY. We have 1000s of official fanclub members now! Happy Birthday!!!!!

Posted by: Jason – Band Member [TypeKey Profile Page] on December 16, 2005 05:19 PM

By the way, the German is translated, "Everything Well to the Birthday!"

I couldn't agree more.

Posted by: Jason – Band Member [TypeKey Profile Page] on December 16, 2005 05:21 PM

aw how funny! hahahah
sorry my birthday cuased a bit trouble :)
but now its looking like its for the better huh? hahah thats hilarious!

Posted by: Poncho on December 16, 2005 05:29 PM


Posted by: Anonymous on December 16, 2005 06:58 PM


Posted by: Collin - Band Member on December 16, 2005 11:48 PM

that is genius.

Posted by: jd on December 17, 2005 10:53 AM

That picture makes my butt look big.

Posted by: Xerxes [TypeKey Profile Page] on December 17, 2005 05:48 PM

lol good job guys

Posted by: sha'uri on December 18, 2005 06:30 PM

Here is another GREAT one! Happy Birthday Katelyn.

Posted by: Collin - Band Member on December 19, 2005 09:48 AM

Fantastic! Way to go guys!!

For any and all new fans who have been directed here, I would recommend using


to host all of your future pictures. They are free and have lots of tools to help you host pictures on their site.

Posted by: jaysonjaz on December 21, 2005 02:00 PM

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