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November 08, 2007

Update on the Radiohead experiment

Here's a rundown of how they did. The summary? 62% of people didn't pay a dime for the album. They got an average of $2.26 per album downloaded. Doesn't sound so great, except if they were to release the album through "traditional" artist label channels, they'd have only gotten a buck. So more than half of their fans can be greedy little jerks and they still can make double what they would have if they had released it through a company of greedy little jerks.

Posted by jason on November 8, 2007 12:57 AM


Its very interesting to see those numbers.. I'm curious what a "tyical" album release looks like.. like what percentage of albums end up being swapped free of charge on the internet. Just curious what typical really is.

Posted by: Jason J on November 8, 2007 11:18 AM

We the Look Machine should do this.

Posted by: ian on November 9, 2007 12:30 AM

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