Thursday, September 01, 2005

The power of the weblog

The internet opens many new opportunities for people. One in particular that I find amazing is the ability for the individual to warn the masses about unacceptable behavior. I know that if a business treats me badly, I can write a post about it and people will read it and know that they better beware. For instance, search for the apartment complex in LA where I stayed – "515 Kelton Towers" and in the 4th hit you'll find that it has a major garbage problem, courtesy for me. If you want to know about Swinging Beds, you'll find Ian's description of his project on the first page of google hits. Curious about "Oliver the Humanzee," well you'll find my frustration with the Animal Planet doc on the first page too.

I say this only to bring up the fact that – just because I have a weblog – I have the power to contribute to a pretty bad online reputation for a company. In fact, earlier this year an online mortgage company did a very nasty thing to me. When I sat down at the settlement table, they added $850 in fees that were undisclosed prior to then! I couldn't believe it.

Nothing that I said afterwards would cause them to waive that accursed fee. I went back and forth with them for 3 weeks. Each level of management told me "that was the way it was," and "they were allowed to do it." My real estate lawyer said they did it because they knew it would cost way more than $850 in court to force them to pay, so they were basically untouchable.

That is. . . until I said, "You know what, if you don't reverse this, I'm going to have to post about this awful experience on my weblog." I told them to look up a couple of phrases that I gave them and see how highly this weblog ranked in the google search engine. I told them to imagine people looking up their company and finding an accurate description of my experience with them as one of the first hits.

They refunded the money in full, that day.

Wow.

6 Comments:

Ian - band member said...

Wow. That's almost enough to inspire me to post again. Almost...

9/01/2005 11:19 PM  
sha'uri said...

whoa dude! hey did you realize you can spell it woah or woah? oh wait... that's just me isn't it? if so, nevermind!

9/02/2005 7:54 AM  
Anonymous said...

that's awesome!

9/02/2005 11:36 AM  
Jayson J said...

in other news, I finally updated MY weblog.

check it out now. You're going to love it

http://www.xanga.com/jaysonjaz

9/02/2005 1:57 PM  
Jayson J said...

This post has been removed by the author.

9/02/2005 4:49 PM  
Collin - Band Member said...

I like the fact that you end your own post by saying "wow."

9/04/2005 10:22 AM  

Post a Comment

<< Home